If your agency is building websites, WordPress (WP) is a fantastic CMS to build with. We're going to break down some of the important factors that highlight WP as a frontrunner in the convoluted world of website tech stacks.
#1 Thriving Ecosystem
When you're making a big decision with long-term impact like choosing the foundational technology behind a new website, the community behind it should be something that you take a look at. One of the biggest assets that WordPress brings to the table is a massive community that has made enormous amounts of relevant knowledge available and pre-existing code in the form of Themes and Plugins that can extend WordPress to address almost any want or need.
#2 Open Source
Starting with an open source CMS like WordPress to build a website can pay off in a lot of ways. Vendor-lock can be a huge issue with proprietary systems, but with WordPress you are as free as can be. Once built, your site is easily movable between hosts, and you aren't stuck with any fees to keep things running (unless of course you are using some kind of paid theme or plugin).
#3 A Long and Successful History
As of the time this article was written, WordPress is running 43.4% of all websites according to W3Techs. With that said, it is a given that you will be able to count on continued WordPress development long into the future. It is not going anywhere!
#4 Ease of Hosting
Because WP is built with the PHP programming language, finding a hosting provider to serve it is extremely easy. It is actually rare to find a hosting provider that is not equipped to serve WordPress, which means that making the final decision on which provider to go with is the hard part. With so many options to compare, we recommend evaluating hosts by the features they have to offer.
#5 Familiarity
Because WordPress is so heavily used across the internet, it has developed into a recognizable product that is associated with performance and reliability. This often puts clients at ease because they know that at a foundational level their website will just work. Defending an exotic technology stack during sales calls is something you can simply avoid by going with WordPress.
Comments